Pilot launched a new pens collection: Frixion.
‘Si no te gusta, bórralo’ (if you don’t like something, just delete it) was the slogan for this new product. Pilot commissioned Naolito to create a customized illustration from this new pen concept.
This cute and cheerful drawing was the main element of the Frixion campaign. Also, Pilot produced some promotional merchandise, like these notebooks, to execute a social media collaboration with Naolito.